Tunisian star Latifa will take part on the evening of Sunday, August 31 in the grand finale of the global competition to select the best voices, streamed exclusively on TikTok Live, where she will represent the jury panel for the Middle East region.

The competition will be broadcast live from Egypt’s North Coast over two hours, from 8:00 to 10:00 PM, showcasing the final rounds between contestants from different countries.

Latifa’s selection as a jury member comes as a recognition of her remarkable artistic career and her ongoing success, most recently marked by the release of her new album “Albi Ertah” (My Heart is at Ease).

The album, which features 14 diverse tracks, has achieved wide popularity since its release, with its songs trending across social media platforms—especially on X and TikTok—while views on Latifa’s official YouTube channel have surpassed 20 million to date.

Latifa’s appearance in this global digital event represents a new opportunity to connect with her audience worldwide and further cement her status as one of the most influential Arab voices in the contemporary music scene.